One aspect that I struggled with in the beginning of my pet photography journey (and honestly still do struggle) was pricing. After researching some helpful mentors in the industry, I realized what I offer is custom photography, which can be priced as such. I am not your typical “studio” photographer found in retail stores that will rush you in, snap some cheesy posed shots and send you on your way. I spend a great deal of time photographing my subjects, maintain 100% patience with pets during the shoot and will stay as long as it takes to ensure I have a good variety of photos for you to cherish always. Then I spend hours sorting and editing the photos from your session to ensure you receive the highest quality results.
Here is a typical breakdown of the average client session of mine – just so you have an idea of what you are exactly paying for.
- 30 minutes – total e-mail correspondence from the point of booking the session to choosing final images
- 30 minutes – pre-session prep time (includes equipment and back up equipment checks + charging batteries, etc.)
- 15-30 minutes – driving time to the location choice
- 1 – 1 1/2 hour – on-location session photographing your pet
- 15-30 minutes – driving time back to my home
- 45 minutes – uploading images from the camera to computer and sorting through the best images to narrow down further
- 30 minutes – backing up images
- 2-5 hours – editing time to present you with a diverse gallery of edited images – includes editing time to remove leashes and other elements to create the best images possible
- 30 minutes – processing hard copy print orders and/or burning images on CD and mailing to clients
The total time spent per client can range from 7-10 hours. This is time dedicated only to ONE session. The session fee that is charged is not just for the 1 + hour of shooting time. You are paying for the complete 7-10 hours of time for your session. Here are a couple examples of the extensive edits that most of my pet shoots require – especially for dogs that must remain on leash or are full of bounds of energy.
What Is Custom Photography
The photographic art you choose to place on your wall is ultimately the result of the vision of the photographer. This vision, coupled with what you wear to your session, the environment, the lighting, even the mood the subjects are in at the time of photographing creates the work that you will want to proudly display on your walls forevermore.
Your first step in the process is more about determining who you are, who your family is and then seeking a photographer that reflects your style. For instance let’s say your family is extremely outdoorsy and loves playing on the beach. You start determining what style you like, browse through photography website portfolios and determine if any of the styles exhibited there would be a good fit with your life and family style. You have already determined that you should probably seek out a beach type photographer (that is if you live near a beach) and then begin narrowing the field down a bit.
Finally after a bit of internet research, you have narrowed it down to two photographers who do what seems like solid work, the sort of outdoor beach look you desire. It is now time to ask yourself: Do you like photographer A’s style over photographer B’s style? Is it because the people in the images of A’s style are having a great time and it seems very caught up in the moment vs. B photographer more posed, looking in the camera images? If this is a case, you probably like LIFESTYLE photography or perhaps even take it a step further and define your desired style as a PHOTOJOURNALISTIC photography style. The photographer you probably should choose is photographer A because their style is very similar to the style you desire.
What custom photography ultimately is all about is choice and experience. Custom photography is about finding someone who will photograph your family, give you devoted 1:1 attention without worry of who is next ‘in line’ or the feeling of a crowded portrait studio.
- A custom photographer will typically show you a fairly extensive gallery culled to only show the good images that meet the photographers’ creative sensibilities.
- Often the images are fully edited images-color corrected with blemishes and undereye circles removed.
- Custom photographers are also known as boutique studios, offering a range of products and unparalleled service. Think Lexus vs. Hyundai, think Nordstrom vs. WalMart.
A custom photography experience should have you, the client and your experience in mind.
Why Does Custom Photography Cost More?
The digital revolution has brought amazing flexibility and ability to control various factors during the image taking and making process. Photographers, the hobbyist, the professional, the amateur all benefit from this ability to manipulate pixels. However, with flexibility comes a price. Digital camera equipment is still considerably more expensive when you factor in its’ lifespan, the need for additional resources for processing those images, the time it takes to get a usable image and the effort that goes into creating a work of photographic art. We all know that you can go to the local Walgreen’s and pay a $1.99 for a print – as a client you may wonder why you may pay upwards of $50, $70, $90 for a custom photography print. Photographers hear this statement every once in awhile:
“How in the world can you charge $60 for an 8×10 if it costs me less than $2 to print at x store?”
The truth of the matter is the answer to this question is multifaceted. Much of the cost of a photographic print produced by a professional photographer has a lot to do with the time, equipment costs, artistic vision and reputation of the photographer not to mention expertise and the usual costs of running a legitimate business. The cost of TIME.
Custom Photography as something “special”
Custom photography is more of a luxury than your entry level cookie cutter chain experience. Custom photography truly is not for everyone, it requires a level of commitment, investment in time and money, forethought and planning on the part of the subject/client and requires a larger time commitment for the photographer as well.
Clients who enjoy taking a more active role in the creation of their families’ memories have the desire to have portrait art that is truly personalized. These more discerning clients have been known to budget and allot time for a custom photography session. Many clients opt for it to be a once a year special experience, some opt to have custom photography sessions done to record their child’s stages in life. Having said this, it is clear that custom photography is not in everyone’s budget, it is something that most families save for to splurge on from time to time to memorialize their children as they really are (not posed and primped in the cookie cutter studio setting).
There is a great deal of time involved in creating high end custom photography sessions for a client. The luxury of great service, better choices and a supberb end product. The result of all this are heirloom quality images. The time invested at the session is only a small portion of time involved in this process.
Custom photography has been likened to purchasing a fine vehicle. To get to point B from A let’s face it, even a bus ride would suffice. If you want to luxuriate in a finely appointed vehicle, customizing your own experience by listening to smooth jazz while sitting in a climate controlled setting adjusted purely for your comfort in a body hugging leather interior, perhaps that Lexus you so desire is your cup of tea. Custom photography is much the same cup of tea. It is the Lexus of the photography world. It is where the intangibles make the experience truly wonderful and the images themselves make the investment of money and time truly worthwhile.
Custom photography can be broken down into even more levels. There are on location, studio, mixed studio/on location, specialty location and destination type photographers. The beauty of custom photography is in the choices and in the luxury of thoses options. The customized service level you are sure to experience will be amazing. The knowledge that your final images are the result of someone caring about those moments so much that they take extra time ensuring that the artwork you receive is good enough to stand by with their name on it. That level of quality and commitment is all but lost in the age of “mass produced,” “mass marketed,” corporate “everyone is a number”. Custom photography is based on being unique to you. How great an experience would be, to be able to sit back and allow a photographer to do this highly custom work for images that you will most likely cherish for a lifetime?
Keep in mind more than anything that the Lexus will never appreciate in value the way your portraits will. The portrait art you become invested in from your custom photographer will no doubt increase in value and become more priceless as the years pass.